Twitter’s Hidden Monetisation?
Twitter are releasing their own analytics. As mashable points out, this could be worrying for 3rd party analytics providers (not to mention those social media agencies whose offerings consist solely of analytics). That said, given that most 3rd party tools also monitor other social media sources (such as Facebook, Digg, Stumbleupon and blogs) they shouldn’t feel too threatened.
Charging for analytics would seem an obvious way for Twitter to monetise, wouldn’t it? Twitter have said that their analytics will not be chargeable though, so does that mean that they now have a monetisation strategy up their sleeves?