In the late nineties I was an apprentice in Zürich and developed a serious addiction to vinyl. Good vinyl costs proper money and apprentices don’t make proper money. So, I did what many addicts do, I gave up food in favour of my fix. As the J.B.’s sang “Givin’ Up Food For Funk”. Thankfully my…
In 2008 I was asked to attend a meeting outside London as a social media consultant to an SEO agency. Other appointments in London meant I was going to miss the beginning of the meeting, but I was assured that would be just fine and could I still come please. When I got there, I…
So, Facebook has replaced the “maybe” button for events. This means, very simply, that people will now have to either say “Interested” / “Going” or, “Ignore”. A lot has been made of “Interested” whilst it would seem that “Can’t go” being replaced by “Ignore” has largely, well, largely been ignored… anyway, never mind about that,…
You know how content marketing and social are all you need to do these days? How you should forget about advertising, forget about search, forget about banner advertising, forget about PR, forget about anything that isn’t content and social? Well, it’s bollocks, obviously. Just because hordes of content and social evangelists wax lyrical about the…