What Percentage Of Your Staff Can Be Bothered To Read Your Content?
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What Percentage Of Your Staff Can Be Bothered To Read Your Content?

In 2008 I was asked to attend a meeting outside London as a social media consultant to an SEO agency. Other appointments in London meant I was going to miss the beginning of the meeting, but I was assured that would be just fine and could I still come please. When I got there, I…

Never Mind the Bollocks, Here’s the Social Content.
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Never Mind the Bollocks, Here’s the Social Content.

You know how content marketing and social are all you need to do these days? How you should forget about advertising, forget about search, forget about banner advertising, forget about PR, forget about anything that isn’t content and social? Well, it’s bollocks, obviously. Just because hordes of content and social evangelists wax lyrical about the…

ThinkVisibility 7: Think Harder.
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ThinkVisibility 7: Think Harder.

The 2 events I look forward to each year more than any other are ThinkVisibility March and ThinkVisibility September. They simply are the greatest conferences. This time was no exception.Both in terms of the presentations and the attendees, it is a friendly, informative, face-hurtingly funny, utter belter of a weekend. This being the sixth “ThinkVis”…