Independent

Strategic

Expert

Independent

Strategic

Expert

Independent

Strategic

Expert

The Top Social Media Scotland Ranker

Since 2007 my personal website has been the top ranked for Social Media Scotland.

Infer from that what you will.

Of course ranking has nothing to do with social media skill, and nor is social media the same now as it was before the iPhone launched, but yet here you are, and so am I.

Ranking and social media are also only small parts of the larger pictures I’ve been painting across the last 2 decades.

I am based in Edinburgh, Scotland, and work for clients nationally and beyond.

For the last 20 plus years I worked across traditional and digital media, in a range of industries and discovered the one biggest hurdle in the way of success for clients:

Whether clients work with inhouse teams, an external agency, or indeed a team of specialist agencies, projects are defined by methods and not by outcomes, or, in other words, the HOW is already discussed before the WHAT.

For example, a company may look to double the number of their website visitors (HOW) when in actual fact they need to double their revenue (WHAT).

Getting to the root of the problem is the key to success.

I have developed a successful method, based on socratic principles, to help clients find the problems most worth solving and then develop strategies to solve those problems, strategies which recognise the strengths, priorities and market realities for each client.

I work on an exclusive basis, with a maximum of 10 clients per year. As a reflection of my own commitment to social responsibility, one of these is pro bono.

Using my processes and frameworks, I work together with clients to clearly define which problems will be profitable when they’re solved.

My clients range from startups to blue chips; ethical and moral in their business and outlook; realise that to achieve different results they need change; are committed to working together with the best available people within their budgets. Generally speaking, my clients will be spending around 10% of their turnover on marketing and advertising.

If you’re looking to work with me, my company specialises in brand strategy and discovery