About AndrewBurnett.com - webarchitecture

As the domain name suggests, AndrewBurnett.com is run by Andrew Burnett. No, really it is. So who is this Andrew Burnett chap and why does he have a website?

Now, first and foremost, I shall dispense with referring to myself in the third person. I'll come clean, I am Andrew Burnett (not any of these Andrew Burnetts) though.

This Andrew Burnett spent just over 5 years with Macromedia learning all about web technologies. I offered technical support first to customers, then to other Macromedians and ultimately trained members of the support team in EMEA. This gave me a wide spectrum of knowledge which I now offer under the umbrella of webarchitecture.

What is webarchitecture?

If you have never heard of web architecture that does not come as a big surprise! Webarchitecture is a holistic approach to websites (without mungbeans, crystals or indeed sandals). Webarchitecture consists of numerous sub-disciplines:

AndrewBurnett.com specialises in incorporating all of these disciplines into blueprints for world class websites.

Why webarchitecture?

Taking a holistic approach to websites (without kaftans, peacepipes or tipis) makes abundant sense. When you consider that the fundamental purpose of a website is to convey information to a user, or visitor. The information should be:

Relevant.
Easily found.
Clearly structured.
Aesthetically presented.

If the information contained in a website is all of these, the visitor's needs are satisfied. In the case of a commercial website, the visitor is also likely to buy.

Who needs webarchitecture?

Anyone who wants to have a website which is:

Useful to the target audience.
Cost effective to promote.
Simple to maintain.
Adaptable to the latest requirements.
As futureproof as possible.

Anyone who does not want any of these attributes in their website, or does not want a website at all does not need webarchitecture.

When is webarchitecture a good idea?

There is no time when webarchitecture is not a good idea, but its potential is greatest when used as soon as the decision is made to create or rebuild a website. This does not mean that there are not significant benefits from using webarchitecture at any other time.

Often relatively minor changes made to existing webstructures and strategies can yield amazing improvements in visitor numbers and conversions.