Yesterday a London based international digital marketing agency had a unicorn in their offices! Imagine that! A real live unicorn!
Not like an Oatmeal unicorn, no a real live unicorn, you know, like a white horse with a plastic horn sellotaped to its coupon.
An actual unicorn would make a tsunami of a splash on the internet, right? The internet loves unicorns, in fact the only thing the internet loves more than unicorns is bacon and kittehs! You can’t fail to go viral with unicorns!
Except you can. You absolutely can. You can even fail to rile PETA. It is possible to entirely miss critical mass despite spending astronomical amounts.
Believe it or not, it is even possible to get less views on your twitpic than you have global staff. Less views on your twitpic than half
of your global staff. For a unicorn!
Perhaps next time an agency tries a stunt like that they’ll have a bacon-scarf-wearing Nyan LOLcat riding a hoverboard. And do you know what? It won’t ‘go viral’ either.
No, for something to ‘go viral’ it needs a little more magic and a little less production.